If you are one of the 1.8 billion Gmail users, for sure you remember lots of situations when you found legit emails in the spam folder. Spam reaching Inbox is bad, legit emails lost in the spam folder is even worse, because you are not losing time deleting, but could lose some real info and opportunities.
Email Filtering Technology is not 100% bulletproof and some spam is reaching Inbox, but also some legitimate emails run aground spam folder. The second part of this statement should concern us more because could generate unpleasant surprise. According to 2020 Email Deliverability Benchmark by Validity, one in six messages are not reaching the inbox, keeping away useful information from both business and personal accounts. What causes that is less interesting and is usually related to server communication, IP addresses, black listing, and so on. For sure, there are some solutions for reducing false-positive spam but are complex and expensive.
It’s easier to check the spam folder from time to time, but most users forget to do that, and usually content from the spam folder is deleted automatically after some time. Fortunately, for Gmail users (both personal and business accounts) there is a simple way to find what legit emails go to spam: Spam-Digest.
Spam-Digest innovation
Spam-Digest compiles a list of all messages reaching the spam folder and sends it periodically (hourly, daily, weekly) to Inbox for further inspection. So, users can verify, from a single view, if in the Spam-Digest list there are any legit messages, getting there by mistake. Simple, fast, and efficient.
Extremely important, Spam-Digest is an app published on Google Workspace Marketplace and complies with all Google standards and requirements. Spam-Digest doesn’t access the correspondence, doesn’t store any info, doesn’t process info, and doesn’t send any info outside Google. The entire process is confidential and secure. Spam-Digest works with both Gmail personal and business accounts.
Why you should use Spam-Digest
Gmail remains the most popular email platform with over 1.8 billion users worldwide and an 18% market share of the email client (Google official data from, May 2021). Gmail accounts for 27% of all email opens, and in 2020 more than 306 Billion emails were send and received daily.
On the other side, processing this unbelievable amount of digital correspondence, it’s quite easy to made mistakes, and even 0.001% of errors will generate a lot of confusion. Even Google admits, for example, that „ Sometimes Gmail incorrectly marks messages coming from senders outside your domain as spam or Google Groups might mark legitimate messages as spam and send them to the moderation queue
Ok, for avoiding this, users are advised to mark incorrectly classified messages as Not spam and to Add trusted senders to their personal contacts list, but that will not resolve the situation. The reality is that Google uses machine learning to better recognize spam, and this process is not 100% accurate.
On the other side, Spam-Digest bases on your senses to visually check a list and pick up any legitimate emails that arrive there by mistake. It’s simple and takes you a couple of seconds. Spam-Digest is free for all Gmail personal accounts and it costs only 5 € per year per business accounts (with a Free Trial period).
Sounds good? Check www.spam-digest.com for more information. Or contact us directly.
Sources: https://www.validity.com/resource-center/2020-deliverability-benchmark/, https://techjury.net/blog/gmail-statistics/#gref
